I'm not a web-designer, but I personally think that the wilds homepage looks sub-par. It needs a better color pallet, and perhaps a better layout. A lot of other .io games even though they're not as good as wilds, look a lot better. They're cleaner, brighter, and simpler, they also also often have cool animated text.
I have a few ideas, but I need to learn how to use Photoshop first. If anything the background color should be changed.
Customer support service by UserEcho